The gap we kept seeing
Loyalty software split into two camps. At one end, punch cards and QR gimmicks that count visits and do nothing with the data. At the other, enterprise CRM suites priced per contact, sold with an implementation partner and a six-week onboarding call.
Neither fits a business with one location, four staff and no marketing person. What that business needs is not more dashboards. It needs the follow-up to happen without anyone remembering to do it.
The card is the easy half. What matters is what happens in the three weeks after someone stops coming in.
So we built the second half first
Loyalito starts as a wallet card because that is the part customers touch — and because a card that updates itself is the only kind people keep. But the reason it exists is the layer on top: a system that reads visit patterns every morning, notices the regular who has drifted, writes them something that sounds like you, and sends it when they are most likely to be deciding where to go.
You approve it, or you let it run. Either way it happens, which is more than can be said for the marketing most independents mean to do.
Where we are
We are a small team building for European high streets: Czech, German, Swiss, Austrian and French first, in four languages, with GDPR as a starting assumption rather than a compliance sprint. We are early, we work closely with our first partners, and we would rather hear from you than guess.